We Are The City People
Nice to Meet You

We are the City People, Tel Aviv entrepreneurs who have been building the city and living it since 2007. We and you have something in common - a huge love for this amazing city- one that goes beyond good deals or profitable investments. Love is the fuel that allow us to create boutique buildings that enhance Tel Aviv's beauty and thoughtfully plan your life within our vibrant, diverse community.

We see Tel Aviv as a city that embraces people from all backgrounds. It is a developing city, evolving hand-in-hand with the diverse society that inhabits it. A city that celebrates freedom of expression as a cornerstone of democracy. A pluralistic city offering various lifestyles, relationship models, and family structures. A city teeming with cultural, communal, and family life, all intertwined with the city's unique charm, making it an incredibly enjoyable place to live.

The City People is a subsidiary of the Rothstein Real Estate Group, a company with over 60 years of experience in residential construction, launching and completing dozens of residential projects throughout the country. As they say - we come from a good family.

We are The City People

Ron Chen

Owner, CEO
Gilia Breger Kolitz
VP Operations, Deputy to CEO
Liat Weisbord Reouveni
VP Marketing & Sales
Yarden Aharoni
VP Legal & General Counsel
Morr Warszawski Yaniv
VP Finance
Gal Oren
VP Engineering
Tal Haitman
HR Manager
Eyal Harari
VP Planning
Rotem Winter
VP Business Development

Our Partners

The City People are you and us. We believe in long-term relationships, and by choosing us to accompany you, you have selected a fully committed partners. Partners for the construction phase and for the good life ahead.

Partners in the construction phase

  • Daily support in the urban renewal process through contracts, planning, clearance, permits, construction and up to the day we hand over the key to your home.
  • A personal area in a dedicated app for daily contact management and follow-up throughout the entire period.
  • Community relations manager, available at your service 24/7.

Life Partners in Tel Aviv

After you have received the apartment, we become your life partners in Tel Aviv.
What does that mean?

  • Perks from nearby businesses, exclusive "community only" events, activities, and updates on everything happening in the city.
  • A personal area in a customized app for daily contact management and follow-up throughout the entire period.
  • Community relations manager, available at your service 24/7.

It's important to us that you feel safe

We are proud to move this city forward, with over 60 projects in over a decade. The City People is one of the first companies in Israel to complete and hand over apartments of urban renewal (TAMA 38/1 and TAMA 38/2) projects, and the first to implement a "Relocate-Renovate" project in District 4 in Tel Aviv. The City People is regularly recognized as one of the top five leading companies in Tel Aviv in the urban renewal field, according to objective and independent tests and measures.

The residents love us:
The transparency standard stated: "The company has the highest rating among apartment owners in Tel Aviv."

The indices love us:
The City People is regularly awarded as one of the 5 leading companies in Tel Aviv in the field of urban renewal, according to objective and independent tests and measures.

The Rothstein Group

Since it was established 60 years ago, the company has left its mark on the private and public construction sectors throughout the country. Its outstanding characteristics in meticulous attention to engineering management and uncompromising quality. The Rothstein Group is a public company engaged in developing and carrying out large residential projects throughout Israel.

The Rothstein Group is founded on a solid capital base that enables it to be an advanced and groundbreaking entrepreneur, while the management carefully maintains the company's financial strength. In November 1993, as a step to expand the company's capital base, the D. Rothstein Company went public, and its shares have since been traded on the Tel Aviv Stock Exchange. Its managers, by virtue of their responsibility, ensured that all capital raised was directed to investments in the real estate and to the construction industry.